From General

The key to happiness

In pursuit of happiness

Many have researched the elusive pursuit of happiness. A couple of the more notable include Martin Seligman and Gretchen Rubin. Our consumer culture tells us we’ll be happy if we just buy more stuff and more exclusive tonics. Rinse and repeat.

It’s much simpler than that. You can find happiness by focusing on what makes you unhappy. You already know what makes you unhappy. By removing these things you’ll find yourself much happier in short order. It’s a subtractive process.

Before you think I’m a genius for the solution, I must share that this was one of the ‘oh duh’ moments that came from reading Nassim Taleb’s provocative book, Antifragile. He uses the concept of ‘via negativa’ versus ‘via positiva’ to solve our most perplexing problems.

Another key is to avoid toxic people. We know who these types are. Seek those having a positive outlook. Build friendships with those that are happy for your success rather than envious or competitive. It’s less work for you to remain positive and happy when you can be yourself. Immersed in negativity, it’s easy to get sucked in.

At work it’s a little harder. Sometimes we have to interact with toxic colleagues. Especially in workplaces where there’s an absence of the No Asshole Rule. In these cases, you can try to limit exposure and go in ‘feet first’ as one person does in her work place. This refers to being ejected from your kayak in the rapids where you want to stay feet first to avoid bonking your head on the rocks.

Most of us have too much complexity in our lives. And too much stuff. Simplifying through subtraction is relatively easy to do. Finding happiness by focusing on unhappiness is a small piece of Antifragile. It’s one of those books that changes your worldview.

We like the underdogs

IMG_8626_Underdog

Apple was the cool, quirky company who could. The one many derided as toys and for those wanting something special. And then they got big.

Starbucks was the cool third place you’d go to connect with friends and associates. Where you’d hang out and write witty prose or dream up your next adventure. And then they got big.

Apple, especially with the notion of marketing a $10,000 watch that’ll be obsolete in a year is reaching the tipping point. They clearly strike me as a greedy company that cares little for the little guy as the largest, most profitable company around. But we still love their products. There isn’t anything better. Yet.

Same with Starbucks. I now brew my own coffee at work using an Aero press. Starbucks has lost that specialness. It’s now just a commoditized transaction. In and out. Sure, they’re nice places to meet someone for a conversation. Especially for business. But it’s not somewhere I care to go in my spare time or when I want a good experience. The coffee is just not that good anymore. I can do better myself.

I’ll confess that it took me a few tries to get the process down so that it was easy, but now that I have it dialed, I love the quality of coffee via Aero Press. Bon Appetit was right when they cited it as one of the best for the road. I want Starbucks to become cool again; they’ve made huge, generally positive impact on the world. I actually think that they have a lot of people who care, but it gets really hard at scale.

When you’re everywhere – and big – and ridiculously profitable, you lose the underachiever status that makes us want to root for you. No longer do we care much about your success. We like the struggle. We like the ones who’ve not be discovered by the masses.

Once big, you’re not so cool any more.

At what point do you reach that? In business, if you’re not growing, you’re dying. You always have to reinvent yourself. Release new products and new things. Because – especially with technology – change happens and people get bored. We always want the new shiny object even when they absolutely don’t need it. We really don’t.

And if you’re not growing in size and profits, someone else will overtake you.. You’ll be replaced. It’s a conundrum. How much processing power do we really need? How many different types of Lattes, Frappucinos and Refreshers can we consume? It becomes noise.

I don’t have an answer here. Just observations. Stay fresh Keep delighting those you serve. Pay attention to the little things even when you’re big. Few companies do and that makes it unexpected. But remember that we generally root for the underdog.

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