As a communicator and social strategist, I strive to provide thoughts and ideas on how marketing professionals can communicate better with their customers, prospects and constituents. In all of my work, I never forget that business is about humans connecting with humans – and that it’s all about building meaningful relationships.
I’m currently the Marketing Communications Director for Biamp Systems in Beaverton, Oregon. Biamp engineers and manufactures high performance commercial digital communication systems. Prior to this I was the Marketing Communications Manager for Viewpoint Construction Software, working closely with the marketing team to create and deliver integrated campaigns that create stronger bonds with our customers, prospects and construction community.
I was also the Creative Services Manager for Knowledge Learning Corporation, directing a team of four to eight designers producing educational and marketing materials supporting early childhood education. I also operated my own brand consulting agency producing brand strategies, identities and promotions for small to medium-sized businesses.
I earned additional stripes designing for the offroad market at Warn Industries, extensive promotions for a Nevada casino and channel marketing initiatives at Xerox.
I took a circuitous route to B2B marketing via photography and design. After several years of planning to become a Doctor, I had the fortune to watch a surgery, and determined on the spot that medicine was not my future. Not knowing what I wanted to do, I began college as an accounting major, but quickly realized I was more drawn to the journalism program. Writing, design and photography have been a part of my life ever since.
A Native Oregonian, I think both linearly and in circles, creating connections where none previously existed. Always curious and constantly learning while asking a lot of what if we tried…. questions, I draw on the latest thinking in neuroscience and study the ways our brains respond, choose and buy.