Ship your work

I spent a month this winter in Seth Godin’s altMBA. One intense month with some amazing cohorts. Produced more writing and work in that time than ever thought possible. It was all about shipping. Putting your work out there for others to see and comment on. And for you to reflect upon. I can’t recommend the experience highly enough. Just do it and don’t look back.

The lesson is that each of us is capable of so much more than we give ourselves credit for. We discount what’s possible. We don’t believe in ourselves enough to ship our best work. And by best, that doesn’t mean perfect. Best means being vulnerable. It means having empathy for others as well as yourself.

It’s hard work. We must choose to do it. And yes, we’ll face resistance in the process.

When you can ship your work every day, it feeds the engine that helps you ship the next day. Inertia will stop you in your tracks. Momentum does the opposite.

So ship something today. And then do it again tomorrow. In a few weeks, a few months, you’ll be amazed at what you can do.

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