While you were busy checking Facebook wondering what your friends were up to, posting to Instagram, checking Twitter and YouTube, others were creating. Writing. Drawing. Designing. Thinking. Shipping.

We often regret the time we waste on things that seemed productive in the moment, lamenting where the time went. If we’d achieved our goals and dreams we’d look back with satisfaction. Yet how many of us do that? You can’t go back. Time once expended is gone.

On the flip side, parsing your time into massive productivity slices isn’t the answer either. Being busy organizing, cleaning, responding is just that: keeping you busy with the false illusion you’re doing something productive. True productivity is doing the right things. And only you know what those are. Those nagging goals and dreams currently unfulfilled.

I’m not advocating a slovenly lifestyle. Clean. And stay that way as that frees your mind from the clutter of distraction. And dust bunnies everywhere are just gross. Whether in your head or your home or your office.

There’s also the argument that idle time is also time well spent. Time where you sit quietly with your thoughts. Where the digital is not present. Ideas happen here. Do this.

Don’t go another year and look back with regret on where the time went without anything to show for it. Look back next year and smile at the experiences you enjoyed. The work you did. And the difference you made. And if you achieved your dreams this year, where are you going next?

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