If you don’t make any money you won’t be long in business. That’s pretty obvious. And starting up, you need a cushion to do your best work and secure the best opportunities or you’ll make poor decisions just to keep the lights on. And that’s not confidence inspiring.

Taking more in than you pay out is a basic recipe for business success.

And then there are the other profits and losses. The people along the way you need to be successful and who you lose when you take advantage of them in a zero sum gain.

Big businesses think too much of squeezing customers and squeezing employees to bolster profits. Loopholes, shortcuts, lies can lead to greater profits. And greater losses when it comes crashing down.

How you earn your profit matters. It can even differentiate you from your competition. What if more companies focused on building long term sustainable businesses. Maybe they grew at measured rates rather than exponential. And maybe they were the types of businesses that lasted decades and gave more back to the earth than they took. Made those that worked for them earn enough to live good lives. Created community in the face of a world lacking today in community.

Maybe if more companies did this, we’d be on our way to mending the great divide in the country. Maybe it would even pave the way to sustainable solutions to climate change.

At the rate we’re going, most businesses are making profits at the expense of the earth. And most of us are consuming at the expense of the earth. At some point the profits enjoyed will become huge losses.

You might feel powerless to act. But what if each of us took micro steps each day in our businesses, jobs, lives to reverse course. Might we make more profits in the end? Live better lives?

Just imagine.

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