We want to know things for certain. When unsure, when there’s doubt, when the answers are not staring us in the face, we get jittery. Who’s going to make the decision for us? Who is going to tell us it’s going to be okay?
Fact is, no one, really. Goes back to the fact each of us are navigating our own journey based on the experiences we’ve had before. Capitalism is ruthlessly efficient at optimizing without regard for feelings. For life. It takes human empathy to reign it in.
Even the CEO doesn’t know things for certain. Sure, she can make decisions based on experience and data. But success comes from making strategic bets for which the outcome isn’t known until it is.
Many people have a hard time navigating what’s ambiguous. With sitting with not knowing what’s certain. There’s magic and art in ambiguity. There’s differentiation and courage there.
Successful navigation requires confidence and options. It requires a foundation that affords you the opportunity to fail strategically. Because you will fail before you succeed.