From March 2015

15 Minutes of Absolute Clarity

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What would you do if you knew you had just 15 minutes left. With just 15 minutes left clarity crystalizes in the mind. Clarity of purpose. Clarity of vision. Clarity of what it means to be alive. Totally alive. The petty things that cloud are vision and occupy our thoughts melt away. There’s no time for minutiae. No time for that next email about scheduling a meeting and putting the PowerPoint slides together. No time for analyzing all the options, getting buy in from all the stakeholders, all the people that might ridicule you for your actions. For taking a risk. For taking a stand.

Heck, there’s no time for worrying about being the fool. About being embarrassed or wondering what anybody thinks. No time for getting your hair right. Shaving. Ironing. No, there’s only time for decisive action. For setting into motion what will live on long after your final 15 minutes. What everyone will ultimately remember you by. Funny how a definitive end kicks you into action. Suddenly, you know absolutely what you must do. The sole reason you were placed on this beautiful planet to accomplish. And so, with 15 minutes to accomplish what you’ve dreamt for a lifetime you wanted to do. To be. You do it.

You know exactly what steps you need to take. What buttons to push. There’s no second guessing or backtracking. It’s all forward motion now. You’re able to bound up hills that moments ago seemed insurmountable. You’re able to push fear aside and act. With total clarity. Damn the pimples. The door dings in your new car. Who cares? They’re not important. You just made them so. You go right for the heart of what you’ve always known mattered but waited for the right time to act. Or waited because you were keeping your options open.

And so because of your clarity the people around you are inspired to act. To rethink their station and cast status quo aside. To banish mediocrity in favor of making that dent in the Universe. A dent that has absolutely nothing in common with a $39,000 Hermes Crocodile skin purse.

You take that risk because in 15 minutes it won’t be risky. You’ll have reached the end of the story. And your final chance to leave your mark. That’s it. There is no second chance now. No rewind or redos. No chance to lament. It’s all or nothing. I vote for all.

And if you fail? You’ll be remembered for your bravery. For your willingness to do what others were afraid of. And if you succeed? You’ll change lives and the world forever. Even if its leaving just one young girl with the gift of confidence in herself. In her ability to make a difference. To stand up to the pressures placed on growing up. The pressures to conform to what society expects. By doing just that, you’ll have changed the world because now she can carry on long after you’re gone and inspire others to do the same based on her actions. Her bravery. Few people even do that!

Now how cool is that?

 

We like the underdogs

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Apple was the cool, quirky company who could. The one many derided as toys and for those wanting something special. And then they got big.

Starbucks was the cool third place you’d go to connect with friends and associates. Where you’d hang out and write witty prose or dream up your next adventure. And then they got big.

Apple, especially with the notion of marketing a $10,000 watch that’ll be obsolete in a year is reaching the tipping point. They clearly strike me as a greedy company that cares little for the little guy as the largest, most profitable company around. But we still love their products. There isn’t anything better. Yet.

Same with Starbucks. I now brew my own coffee at work using an Aero press. Starbucks has lost that specialness. It’s now just a commoditized transaction. In and out. Sure, they’re nice places to meet someone for a conversation. Especially for business. But it’s not somewhere I care to go in my spare time or when I want a good experience. The coffee is just not that good anymore. I can do better myself.

I’ll confess that it took me a few tries to get the process down so that it was easy, but now that I have it dialed, I love the quality of coffee via Aero Press. Bon Appetit was right when they cited it as one of the best for the road. I want Starbucks to become cool again; they’ve made huge, generally positive impact on the world. I actually think that they have a lot of people who care, but it gets really hard at scale.

When you’re everywhere – and big – and ridiculously profitable, you lose the underachiever status that makes us want to root for you. No longer do we care much about your success. We like the struggle. We like the ones who’ve not be discovered by the masses.

Once big, you’re not so cool any more.

At what point do you reach that? In business, if you’re not growing, you’re dying. You always have to reinvent yourself. Release new products and new things. Because – especially with technology – change happens and people get bored. We always want the new shiny object even when they absolutely don’t need it. We really don’t.

And if you’re not growing in size and profits, someone else will overtake you.. You’ll be replaced. It’s a conundrum. How much processing power do we really need? How many different types of Lattes, Frappucinos and Refreshers can we consume? It becomes noise.

I don’t have an answer here. Just observations. Stay fresh Keep delighting those you serve. Pay attention to the little things even when you’re big. Few companies do and that makes it unexpected. But remember that we generally root for the underdog.

Away from procrastination and overthinking and towards exploring thoughts, concepts and things.

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When I started this blog some years ago I attempted to focus exclusively on leadership, business and creativity. I’d originally called it Commerce and Creativity with notion of writing about the intersection of the two. I’m still interested in both with my work as a marketer, but am making a pivot.

I tend to think both linearly and in circles, sometimes very practical and other times not so much. I try to find humor in the everyday and mundane, bringing out my inner child while working hard to be a serious adult focused on serious business. The truth is, I like both. It’s not ‘either or,’ but ‘and. ‘

Another thing about me is I tend to like to keep my options open. It’s been tough to commit to a narrow focus for this blog as well as find and stick with a design that resonated with me. It’s taken a long time to find the right template for both writing and photography that didn’t require an outside developer to implement.

I think I’ve found it in this new design I’m launching with this first post in over a year. It’s been well over a year of over thinking both the design and writing. On the writing side, there’s so much great writing by wonderful people like Mitch Joel, Ann Handley and Maria Popova, and Kevin Kelly and of course Seth Godin that I questioned why and what I would write that might be of value rather than creating more noise.

I can hear Seth admonishing me now to start and do something, and that in the year I spent procrastinating I could have written a book via regular posts. What I haven’t waivered on is my daily iPhone photo over at Mundaily. That’s become such a habit those posts just sort of happen.

That said, I’m going to try again. I’m finally getting my digital ‘home’ in order. I’m going to follow through and finish things rather than start and stop, leaving digital detritus lying across the Internet. I’m going to complete shooting the series of Oregon Coast Bridges designed by Conde McCullough – a project I started in August 2011. And with this design I finally found a gallery theme I connect with to show a few of the photos clogging more than a few hard drives.

As for what I’ll write about? I’m going to let go and use this space to share my observations on business, art, life and things in between. I don’t know exactly where this will go, but I hope it will offer insights on work, inspiration on life and what it means to live rather than blindly go through the motions each day. I know you need to show up regularly if you want to build readership., and I’ll post when I have something I think is worth sharing, and develop a rhythm that’s sustainable.

Some posts will be better than others, but my wish is that you, the reader, finds nuggets that help you in your work and your life. Even just a bit. Thanks for stopping by!