From February 2013

Big Enough… Yet Small Enough

The concept of big-enough-yet-small-enough is designed to appeal to everyone, offend no one and encompasses every possibility. A company needn’t worry about missing an opportunity to reach an audience they didn’t even know existed!

For this reason, this concept is about as bad as it gets. It’s so overused and watered down, any company, let alone advertising agency or creative, should be ashamed to present this as a credible option.

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52/13-04 – Red

Subtle red is not. Red is bold and brash. It demands you look at it. That you stop what you’re doing and acknowledge it’s presence before you. Red is like a petulant toddler interrupting your deepest conversations. Red tips others off to how you’re feeling. You turn red when embarrassed. Or angry. But whatever you do, try not to go in the red as that robs you of your options, holding you hostage and preventing you from realizing your most important dreams. But right now, red is beckoning once again!


52/13-03 – Blue

You can say you’ll take that chance once in a blue moon, or that you’re feeling blue. Perhaps you like to listen to the blues. Or for you it’s clear blue skies all the way. Maybe you live in a blue state and love the taste of fresh blueberries in the summer while watching the blue birds flit from branch to branch. However, it should be pretty clear that for the third of 52 visual explorations, this week is all about blue. Thankfully, we did have some of those clear blue skies we love!