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Month: December 2012

Transforming the Marketing Department into a Media Team – #IMCChat – December 10th

#IMCChat was originally a weekly chat that discussed best practices in Integrated Marketing Communications. Originally hosted by @BethHarte and @abarcelos a wonderful community gathered around to impart their hard-earned knowledge. Over the summer, a few of us discussed reviving the chat, and so, @cloudspark and myself (@pprothe) will once again host #IMCChat to continue the discussion twice monthly on the 10th and 20th at 8:00 PM Eastern / 5:00 PM Pacific.

Please join us Monday, December 10th where we’ll focus on Transforming the Marketing Department into a Media Team. We’ll center the discussion on the following five key points

  • The shift of communications, content and hyper personalized marketing
  • Who’s on the internal team
  • How to bring in external agencies to the team
  • Setting expectations when everyone is on the same team
  • Do we need new defined roles

Looking ahead to December 20th, we’ll start looking at Making 2013 the Year of IMC

  • Is your company ready for IMC?
  • First steps
  • Setting expectations
  • Common hurdles to getting started

We look forward to seeing you December 10th!