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Think small. The new art of marketing.

Think small. The new art of marketing.

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When you’re a big business, or even a good size small to medium business, you typically want to reach a broader audience and most often use mass marketing techniques. You …
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What six words define you?

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You can’t build your brand without building a foundation. Most businesses start with a product and build a brand around it. They focus on the whiz bang features before defining …
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Lessons in leadership, good bosses, why social is hard, stupid questions and the internet

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There are few things as important or as effective in inspiring a movement than seemingly basic – but really tough for most – leadership skills. Priva Ramesh provides a great …
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Is Quora good for business or mere time killer?

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I signed up for Quora when they first started allowing people in after the private beta last year, but fairly quickly clicked away at the time because I didn’t feel …
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Whose identity is it anyway?

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Logos have become an oft discussed topic of late. First Gap and now Starbucks. With regards to Starbucks, Stephen Denny talks about how this push for simplicity in logo design …
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On names, wow, vision, parasites and the deep end of digital

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Picking a brand name has got to be one of the toughest jobs out there. All the best web domains are taken. And just about every word in the English …
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More than meets the sky? Pulling the remarkable out of the mundane.

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At the beginning of 2010 I set out to shoot the sky every day of the year. It didn’t matter what time of day except for that it had to …
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Stepping out from my avatar…

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…to share a quick (unvarnished) hello and best wishes for 2011 to all of you at #UsGuys and beyond.

Valuing time and going beyond 140

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Following up on my post about social media dying and what’s next, I thought I’d share a bit more.

Twitter is an amazing place to meet new people. But it …
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