Monthly Archives: January 2011

Think small. The new art of marketing.

When you’re a big business, or even a good size small to medium business, you typically want to reach a broader audience and most often use mass marketing techniques. You know social media doesn’t scale and need to fill that

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Think small. The new art of marketing.

When you’re a big business, or even a good size small to medium business, you typically want to reach a broader audience and most often use mass marketing techniques. You know social media doesn’t scale and need to fill that

/ 4 Comments

What six words define you?

You can’t build your brand without building a foundation. Most businesses start with a product and build a brand around it. They focus on the whiz bang features before defining the personality. The emotional side. The side that really matters.

/ One Comment

What six words define you?

You can’t build your brand without building a foundation. Most businesses start with a product and build a brand around it. They focus on the whiz bang features before defining the personality. The emotional side. The side that really matters.

/ One Comment

Lessons in leadership, good bosses, why social is hard, stupid questions and the internet

There are few things as important or as effective in inspiring a movement than seemingly basic – but really tough for most – leadership skills. Priva Ramesh provides a great summary of five leadership lessons you can take away from

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Lessons in leadership, good bosses, why social is hard, stupid questions and the internet

There are few things as important or as effective in inspiring a movement than seemingly basic – but really tough for most – leadership skills. Priva Ramesh provides a great summary of five leadership lessons you can take away from

/ One Comment

Is Quora good for business or mere time killer?

I signed up for Quora when they first started allowing people in after the private beta last year, but fairly quickly clicked away at the time because I didn’t feel the need to participate on yet another social platform. Much

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Is Quora good for business or mere time killer?

I signed up for Quora when they first started allowing people in after the private beta last year, but fairly quickly clicked away at the time because I didn’t feel the need to participate on yet another social platform. Much

/ 4 Comments

Whose identity is it anyway?

Logos have become an oft discussed topic of late. First Gap and now Starbucks. With regards to Starbucks, Stephen Denny talks about how this push for simplicity in logo design is not always a good thing. Paul asks the question

/ 6 Comments

Whose identity is it anyway?

Logos have become an oft discussed topic of late. First Gap and now Starbucks. With regards to Starbucks, Stephen Denny talks about how this push for simplicity in logo design is not always a good thing. Paul asks the question

/ 6 Comments

On names, wow, vision, parasites and the deep end of digital

Picking a brand name has got to be one of the toughest jobs out there. All the best web domains are taken. And just about every word in the English language – that makes sense, anyhow, has been used and

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On names, wow, vision, parasites and the deep end of digital

Picking a brand name has got to be one of the toughest jobs out there. All the best web domains are taken. And just about every word in the English language – that makes sense, anyhow, has been used and

/ One Comment

More than meets the sky? Pulling the remarkable out of the mundane.

At the beginning of 2010 I set out to shoot the sky every day of the year. It didn’t matter what time of day except for that it had to be in daylight. Not sure of the moment I decided

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More than meets the sky? Pulling the remarkable out of the mundane.

At the beginning of 2010 I set out to shoot the sky every day of the year. It didn’t matter what time of day except for that it had to be in daylight. Not sure of the moment I decided

/ 2 Comments

Stepping out from my avatar…

…to share a quick (unvarnished) hello and best wishes for 2011 to all of you at #UsGuys and beyond.

/ One Comment

Stepping out from my avatar…

…to share a quick (unvarnished) hello and best wishes for 2011 to all of you at #UsGuys and beyond.

/ One Comment

Valuing time and going beyond 140

Following up on my post about social media dying and what’s next, I thought I’d share a bit more. Twitter is an amazing place to meet new people. But it takes work. It takes time. Just like real life. The

/ 6 Comments

Valuing time and going beyond 140

Following up on my post about social media dying and what’s next, I thought I’d share a bit more. Twitter is an amazing place to meet new people. But it takes work. It takes time. Just like real life. The

/ 6 Comments