Five for Friday, July 23

Sales and marketing have always had a love / hate relationship. Both think they know better than the other. And because sales teams are so focused on the revenue, they can miss the subtle aspects of nurturing leads before the sale. Great post on how sales stepping on marketing’s dialogue to sell can really kill the deal and a case for patience in long sales cycles.

No comment means you’ve got something to hide.
And it’ll make your detractors work that much harder to sniff you out. The always insightful Valeria Maltoni argues the case for thoughtful commenting offers seven great ways to show you’re engaged. Not to mention this is something you can incorporate into your daily workflow – it shouldn’t take a herculean amount of time. It’s the little things that matter more than ever.

It was the provocative title that drew me in but I’m including it as one of my Friday Five because it’s a powerful concept. The promiscuous idea talks about how an idea might go stale, but find life when someone discovers it and combines with another. It then takes on a new dimension. Ideas are cheap and plentiful. The payoff is in the successful execution. What ideas do you have that need that something extra? And how can you combine it with another to generate results?

I don’t have an iPad yet, but this app sure makes me want one. Flipboard seems to be the game-changing start of how we’ll consume media in the future by making it more relevant and user friendly. It’s all about delivering a great user experience through design. What is it? Flipboard turns your Facebook or Twitter account into a magazine. Finding the relevant content and serving it up in a way that engages. Take a look!

Old Spice gets it right. Every marketer’s dream is for their campaign to go viral. This is a great interview with the creators of the successful Old Spice video campaign everyone’s talking about just week after the launch. It goes through their thinking behind the scenes and shows the importance of having clear goals and processes for managing. But don’t think you can just find success by copying them. You’ve got to find out what’s relevant for your market – your people – and apply the methodology behind this in your own unique way. And just remember that you can never guarantee success with every campaign.

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