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Introducing The Friday 5 – May 28, 2010

Introducing The Friday 5 – May 28, 2010

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Each Friday I’ve decided to share five things that I’ve tagged in the last week – mostly centered in the world of communication and leadership, but others that moved me …
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Embrace the chaos

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Marketers like control. I’m currently in leadership training and took this test to determine thinking style. Turns out I’m an intuitor / thinker – which didn’t surprise me as I …
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Is trust a fad?

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Trust seems to have become the hip buzzword for the past couple of years. At every conference and in many new business books, you’re reading about how important it is …
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Mobile as Marketing Platform: Just hype?

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I really was knocked over the head last week at the Marketing Profs B2B Forum about the impact of mobile on marketing – and business for that matter. It’s the …
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Showing the ROI in Social Media. What I learned at the Marketing Profs B2B Conference

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Dedicating the time to attend a conference on the opposite coast creates the expectation that I’d receive a lot of value in exchange. I thought long and hard about which …
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