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The future is unknowable

The future is unknowable

By  •  Presence, Business

This might be obvious to you. Or maybe not. We develop plans, anxiety and fret over what might be or might not. We do our best to control it. Sure, …
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Happy Holidays. Take time to hit the pause button.

By  •  Presence

There’s a lot riding on the biggest holiday season of the year. For retailers it’s the time to make it or break it. Most wait all year for this …
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Three operational words for 2014

For next year, I am putting some meat into my thinking. You see, I spend a lot of time in my head. I like to think. I like to …
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What is your now?

Now. Not later. Now. We like to keep our options open for what other possibilities lie around the next unseen corner. Open for something better that we’d miss out on …
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12 Most Efficient Ways to Kill Creativity in Business

By  •  Creativity

From design to communications, I’ve spent my career thus far working on both the client and agency sides, spending much time navigating the corporate approval process. Also known as an …
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Big Enough… Yet Small Enough

The concept of big-enough-yet-small-enough is designed to appeal to everyone, offend no one and encompasses every possibility. A company needn’t worry about missing an opportunity to reach an audience they didn’t even know existed!

For this reason, this concept is about as bad as it gets. It’s so overused and watered down, any company, let alone advertising agency or creative, should be ashamed to present this as a credible option.

52/13-04 – Red

By  •  Creativity, Art, 52-13

Subtle red is not. Red is bold and brash. It demands you look at it. That you stop what you’re doing and acknowledge it’s presence before you. Red is like …
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52/13-03 – Blue

By  •  Creativity, Art

You can say you’ll take that chance once in a blue moon, or that you’re feeling blue. Perhaps you like to listen to the blues. Or for you it’s clear …
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Enter the Database, Where IMC Benefits from Data and Automation

At its core IMC (Integrated Marketing Communications) is data driven to support a customer-centric company. Today, technology gives us access to all kinds of data – more specific, more targeted, …
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52/13-02: Matter

By  •  Creativity, Art

This week is about matter, however you define it. Whether it’s brain ‘matter’, organic, transient matter or something more permanent. In the midst of a two-week New Year’s food cleanse, …
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