The future is unknowable

This might be obvious to you. Or maybe not. We develop plans, anxiety and fret over what might be or might not. We do our best to control it. Sure, you want – and need – to plan for the

/ No comments

The future is unknowable

This might be obvious to you. Or maybe not. We develop plans, anxiety and fret over what might be or might not. We do our best to control it. Sure, you want – and need – to plan for the

/ No comments

Happy Holidays. Take time to hit the pause button.

There’s a lot riding on the biggest holiday season of the year. For retailers it’s the time to make it or break it. Most wait all year for this day. For individuals, it’s the time where expectations are high and

/ No comments

Happy Holidays. Take time to hit the pause button.

There’s a lot riding on the biggest holiday season of the year. For retailers it’s the time to make it or break it. Most wait all year for this day. For individuals, it’s the time where expectations are high and

/ No comments

Three operational words for 2014

For next year, I am putting some meat into my thinking. You see, I spend a lot of time in my head. I like to think. I like to dream. I like generating ideas. I see possibility in so many

/ No comments

Three operational words for 2014

For next year, I am putting some meat into my thinking. You see, I spend a lot of time in my head. I like to think. I like to dream. I like generating ideas. I see possibility in so many

/ No comments

What is your now?

Now. Not later. Now. We like to keep our options open for what other possibilities lie around the next unseen corner. Open for something better that we’d miss out on if we committed to what was in front of us

/ No comments

What is your now?

Now. Not later. Now. We like to keep our options open for what other possibilities lie around the next unseen corner. Open for something better that we’d miss out on if we committed to what was in front of us

/ No comments

12 Most Efficient Ways to Kill Creativity in Business

From design to communications, I’ve spent my career thus far working on both the client and agency sides, spending much time navigating the corporate approval process. Also known as an idea choke chamber or death spiral, it explains why there’s

/ No comments

12 Most Efficient Ways to Kill Creativity in Business

From design to communications, I’ve spent my career thus far working on both the client and agency sides, spending much time navigating the corporate approval process. Also known as an idea choke chamber or death spiral, it explains why there’s

/ No comments

Big Enough… Yet Small Enough

The concept of big-enough-yet-small-enough is designed to appeal to everyone, offend no one and encompasses every possibility. A company needn’t worry about missing an opportunity to reach an audience they didn’t even know existed!

For this reason, this concept is about as bad as it gets. It’s so overused and watered down, any company, let alone advertising agency or creative, should be ashamed to present this as a credible option.

/ No comments

Big Enough… Yet Small Enough

The concept of big-enough-yet-small-enough is designed to appeal to everyone, offend no one and encompasses every possibility. A company needn’t worry about missing an opportunity to reach an audience they didn’t even know existed!

For this reason, this concept is about as bad as it gets. It’s so overused and watered down, any company, let alone advertising agency or creative, should be ashamed to present this as a credible option.

/ No comments

52/13-04 – Red

Subtle red is not. Red is bold and brash. It demands you look at it. That you stop what you’re doing and acknowledge it’s presence before you. Red is like a petulant toddler interrupting your deepest conversations. Red tips others

/ No comments

52/13-04 – Red

Subtle red is not. Red is bold and brash. It demands you look at it. That you stop what you’re doing and acknowledge it’s presence before you. Red is like a petulant toddler interrupting your deepest conversations. Red tips others

/ No comments

52/13-03 – Blue

You can say you’ll take that chance once in a blue moon, or that you’re feeling blue. Perhaps you like to listen to the blues. Or for you it’s clear blue skies all the way. Maybe you live in a

/ No comments

52/13-03 – Blue

You can say you’ll take that chance once in a blue moon, or that you’re feeling blue. Perhaps you like to listen to the blues. Or for you it’s clear blue skies all the way. Maybe you live in a

/ No comments

Enter the Database, Where IMC Benefits from Data and Automation

At its core IMC (Integrated Marketing Communications) is data driven to support a customer-centric company. Today, technology gives us access to all kinds of data – more specific, more targeted, bigger, but is it better? Please join us Sunday, February

/ No comments

Enter the Database, Where IMC Benefits from Data and Automation

At its core IMC (Integrated Marketing Communications) is data driven to support a customer-centric company. Today, technology gives us access to all kinds of data – more specific, more targeted, bigger, but is it better? Please join us Sunday, February

/ No comments

52/13-02: Matter

This week is about matter, however you define it. Whether it’s brain ‘matter’, organic, transient matter or something more permanent. In the midst of a two-week New Year’s food cleanse, I happened to have this leftover cabbage, and not being

/ No comments

52/13-02: Matter

This week is about matter, however you define it. Whether it’s brain ‘matter’, organic, transient matter or something more permanent. In the midst of a two-week New Year’s food cleanse, I happened to have this leftover cabbage, and not being

/ No comments